Marketing is one of the biggest challenges a budding entrepreneur faces. One of the first rules is to make sure everyone you know is aware of what you’re doing. So when we began Derry, Nolan & Associates Medical Practice Consulting Services in 2003, our first step was to tell everyone we knew in the healthcare and medical field. After years in healthcare and being members of professional associations such as the Washington State Medical Group Managers Association (WSMGMA), that added up to a lot of breakfasts, lunches and dinners (Crystal gained 12 pounds)!
Next, realizing that a physician or medical practice group would likely contact their attorney or accountant if they were having financial issues or needed temporary practice management, we began visiting area firms. We set out to “wow” them with our LEAN training, our years of experience and of course, our bubbly personalities! Barbara went kicking and screaming – she did not like talking about herself. Crystal, being gregarious and a natural marketer, pulled her along.
Three months later, the phone began ringing and hasn’t stopped yet. Sure, there are days of no calls and we don’t land every prospective client, but we’re established and proven as a healthcare medical practice consulting firm. In fact, Derry, Nolan & Associates’ results-driven reputation is known in not only Washington, but also Oregon, Alaska and Montana.
Our marketing efforts continue to evolve with the times. We advertise our medical practice consulting services on industry-related websites, such as WSMGMA and Pierce County Medical Association’s Physician Directory. We present educational seminars at specialty medical practice and industry conferences. We write and publish many articles in medical journals such as King County Medical Society’s The Bulletin and the multi-state healthcare publication, Washington Healthcare News.
Most recently, we took the deep dive into social media with this blog. Plus you can find us on Facebook and follow us on Twitter!
That said, the best advertising remains word-of-mouth, for which we are very grateful to our many clients and colleagues who consistently recommend us to others!
“Nobody becomes visible or in-demand by keeping quiet.” — Crystal Nolan
Get free consulting! Derry, Nolan & Associates’ offers a free, one-hour initial healthcare medical practice consultation.